July 6th 2020,
LAKEFRONT’s CLEANUP MISSION
LAKEFRONT Golf is founded on values of sustainability and community. We believe true sustainability should not just apply to our actions moving forward, but to righting our wrongs. For too long, we have been haphazard with our environment, content with harmful production and irresponsible with waste disposal. In addition to our responsible production, we are committed to leading clean up efforts in the golf community.
LAKEFRONT Golf is committing to cleaning up and recycling half a cubic meter of waste per pair of shoes sold. The pledge begins with our first pair at launch and will continue throughout the life of LAKEFRONT Golf. We will do this by picking up trash and recycling, saving resources from landfill. We will recover lost golf balls, putting the quality ones back into circulation, and recycling those past golfing viability. Perhaps most important, we seek to educate new and experienced golfers on how to reduce their environmental impact. It is our hope that someday we will have a hard time finding golf courses in need of clean-up.
We are not naive - we know this is a large task and it takes a village. We appeal to you, the supporters of our brand’s mission, to spread the word, pitch in and help make a difference.
I conclude with an easy challenge:
- When you make a purchase, search for a sustainable option
- Dispose of waste in the appropriate places and recycle what can be repurposed
- Encourage others to do the same
Together, we can be the solution.